水头石博见证者（5）——老外Alex 参展记

Alex——这个来自意大利的老外在石材行业耕耘了25年，大理石市场是他的“主战场”。在作为意大利石材供应商的同时，ALEX的另一个身份是大理石及石材项目的高级顾问。

Mr. Alex an Italian professional in marble and stone business more than 25 years , Due to his long experience in stone sector he involved before for many years not only stone supplier but also as consultant and supervisor for marble and stone projects.

2016年｜石博会

对Alex来说，去年的11月有点不寻常。

2016年11月是ALEX第一次参加水头国际石材展，他回忆起了自己第一次参展时的场景。或许，夹杂于产业间不同的文化交流才是展会最大的魅力所在吧！

1.第一次参加石博会是什么时候？参展还是参观？印象如何？

Q1：For you, when is the first time to attend the stone fair in ShuiTou? Can you give a simply description? And what’s your impression to the stone fair?

Alex：第一次参加石博会是在2016年。主办方给参展商只有一周的布展时间，当时我发现在展会的前一天还有许多参展商没能顺利完成布展，甚至有的在开展第一天早晨还在布展。所以，希望在2017年的石材展上，主办方能给参展商多一点布展时间。

A: The first time was last year 2016.

The stone fair management give the very short time to prepare our booth only one week before the opening date of the stone fair also I found some booth not finished yet and still preparing their booths during the first day of the opening the exhibition on the 08/11/2016 , so better to give the exhibitors more time to build their booths.

2.今年是要参展还是参观？主要关注哪些方面？

Q2：Tell us your planning about the stone fair which is going to be held on 8/November/2017;And what’s your main focus?

Alex：我发现在2016年的石材展，主办方对展会的广告投入相当有限。我在厦门及水头都很少看到相关的广告推介。希望今年主办方能够就水头石材展应该广而告之，让水头内外的人都能够了解到这个展会的重要性，并前来光顾。

A：I found the last stone fair on 2016 , very little advertising in Xiamen city also in Shuitou , so must be more advertising in Xiamen city to let the people have more idea about the stone fair and to let many people to visit and make this stone fair more important in and outside Shuitou .

3.对未来石博会有什么期待？

Q3: What’s your hope to the stone fair in the future?

Alex：如果可以的话，希望主办方尽可能多地通过各种出版物、多媒体广告向全球展示：水头是中国的大理石、花岗岩及其他石材供产销中心；同时厦门港也是全球最大的石材进出口港。

在展会期间，我没有看见有餐厅提供欧洲风格的食物、点心或饮品，都是清一色的中国食物。

为了更好地服务越来越多的国外客商前来，建议在展厅内部建一个欧洲风格的餐吧，提供一些他们喜爱的饮食或者茶点。这个举动看似微小，实则非常重要。

A：1、if possible, to let more publication and advertising in all Chinese contacts all over the world to be international stone exhibition due to Shuitou is the heart of the stone in chinamore than other provinces for the huge productions of marble ,granite form domestic and abroad projects due the Xiamen port No 1 in exporting stone all over world.

2、I never see a nice BAR to offer a European style of food or snak or other drinks only Chinese standard food so better to build a fantastic European style BAR inside the Shuitou stone fair because many foreigners visit this exhibition every year to let them find what they like , it is simple point but very important .

4.如何看待上半年的石材市场？

Q4: Judging from the first half year in 2017, What do you think about the stone industry? It goes better or not?

Alex：坦白说，现在中国的市场还是以产品低价为第一要素，其次才是质量。欣喜的是现在越来越多采购商或买家更注重于产品的质量，而非一味追求便宜的价格。高端的品质可能会影响一些需求，有时为了寻找合适质量而会致使项目工期延误；因此优良的品质是工期的保障。所以现在有许多项目及工程一开始就要求使用欧洲或美国市场的品质标准，换个角度来看，这点非常好。

A：To say the truth before the Chinese market keeps attention about only on the cheap prices

in the first point then the quality as second point , for this matter now many purchasers and buyers now are looking for quality more than the price , so the demand now less than before due to sometimes there is not the suitable qualities for projects so will be delay until find the right quality , in the other hand it is a good point that the market looking for quality now to match the same European and USA market quality level.

5.对下半年的石材行业有什么展望？

Q5: What’s your hope to the latter half of the year?

Alex：意大利的大理石市场之所以一如既往的稳定主要归功于他的矿山管理政策。

意大利矿主保护他们的产品质量及生产数量，同时，我们在代理一些意大利大理石的同时也积极参加产品的价格保护，而非通过低价竞争来破坏整个市场体系。矿主和经销商在数量及价格上互相保护，才能保证彼些的长远利益。只有这样，才可以避免如土耳其、伊朗及其他市场那样无序竞争，导致大家都没有利润，市场消亡。

A：For the Italian marble the market goes well and stable because of the Italian quarries Management policy , the quarry owners in Italy protect their quality and quantity also as we are agent for some Italian marble , so we protect the quarries by provide the same price for our materials not to destroy the Italian marble by selling in cheap and cheap prices .so we protect the quarry and in the same time the quarry protect us to let the Italian marble still live for long term and not to die in short time like the Turkish and Iran and other marble .

6.简单介绍一下你的公司

Q6：give a simply description of your company.

Alex：FRAAL意大利大理石具有25年的石材行业经验，享誉全球。我们具有坚强的背景及丰富的意大利大理石经验，主要经营的品种有：卡拉拉白、卡拉卡塔金、玛莎拉蒂灰、卡拉卡塔紫、卡拉卡塔阿玛尼、大红白、鱼肚白及意大利砂岩。长期以来，我们与意大利矿主良好的合作共赢关系，确保了我们所提供的产品质量。

多年的大理石从业经验，让我们深深感受到了石材行业不仅仅是为了简单的买、卖、利润，我们从中感受更深的是一种文化及艺术的交流。

具有文化诉求及艺术要求的项目，首先所考虑的不应该是利润，而是如何用正确的方式来完成一个完美的项目，必须确保项目完成后，参与项目的每个人---项目方、设计师、作业人员、生产商（如FRAAL公司）都满意。

FRAAL不仅仅提供高端上档次的产品，我们还会给采购商，建筑师，设计师正确的产品信息及中肯的建议及参考的案例，以避免错误及工程返工。认真工作，好好学习研究。丰富的产品信息和详尽的问题分析是优质项目成功的保障。当然，完美、成功的工程项目，可能利润会比较低，但会换来公司的好名声；良好的公司声誉是公司项目源源不断的源泉。

A: FRAAL Italian marble have an experience in stone business more than 25 years in Italy and

around the world , we have a great background and knowledge about the Italian white marble

from Carrara area ( Carrara City) like Carrara White , Calacatta Gold , Maserati Grey ,Calacatta Violett , Calacatta Armani , Arabescato ,and Italian sandstone so we deal with the material which we can control the quarry .Due to these long experience (25 years)for us the Marble and the stone business not only buying and selling to get profit but it is a great CULTURE and ART , so some body when have a culture and art in his job never looking for the profit in the first stage , but the main focus how to do the join the right way and how to working hard to make perfect projects with great result and let everybody satisfy , the project owner , the designer ,the workers and in the end the name of the producer company like FRAAL will be in the top because sometimes we also give the buyers and the architects and designers the right and perfect information about the materials we used in the projects to avoid any mistakes or problems after the installation, so working hard ,full information ,study well and analyze all problems before will give in the end ,nice ,beautiful , perfect stone projects even with less profit but the name is more important than money .the money goes up and down but if the name goes down too hard to let the people trust or believe in you again .

来源：海丝智造